NHL中國賽助力PPG與包裝行業客戶提升形象和影響力” 130857″

    NHL中國賽助力PPG與(yu) 包裝行業(ye) 客戶提升形象和影響力 
    NHL China Games raise profile of PPG, packaging customer

    NHL中國賽深圳賽場和北京賽場，冰場擋板上均可見到PPG/NHL標識。
    The PPG/NHL dasher board was on display at the NHL China Games in Shenzhen and Beijing.

    對致力於(yu) 推廣曲棍球運動的美國冰上曲棍球聯盟（NHL）而言，還有什麽(me) 地方比擁有14億(yi) 潛在球迷的中國更值得投入呢?
    As the NHL seeks to raise hockey’s profile, where better to do so than in China, a country with 1.4 billion potential fans? 

    今年的NHL中國賽在深圳和北京各舉(ju) 行了一場季前賽，對陣雙方是波士頓棕熊隊和卡爾加裏火焰隊。PPG包裝塗料客戶奧瑞金包裝有限公司(O.R.G.)是今年NHL中國賽的冠名讚助商，比賽的官方名稱為(wei) “2018奧瑞金·NHL中國賽™”。PPG與(yu) 奧瑞金都為(wei) 今年的比賽提供了榮譽讚助。
    This year’s NHL China Games featured two NHL preseason competitions between the Boston Bruins and Calgary Flames – in Shenzhen and Beijing. PPG packaging coatings customer O.R.G. Packaging Co., Ltd. (O.R.G.) was the title sponsor of the games, known officially as the 2018 O.R.G. NHL China Games™. PPG proudly sponsored the games alongside O.R.G.

    在NHL中國賽深圳和北京賽場上顯示的PPG標識。

    The PPG logo was on display at the NHL China Games in Shenzhen and Beijing.

    “NHL中國賽為(wei) 我們(men) 提供了一個(ge) 獨特的機會(hui) 來展示我們(men) 與(yu) NHL的合作，同時這場賽事還為(wei) 我們(men) 與(yu) 知名包裝客戶奧瑞金公司的共同利益提供了支持。 ”PPG亞(ya) 太區包裝塗料總經理 Jens Brackebusch 說，“NHL中國賽凸顯了PPG在油漆和塗料領域的創新能力，而該領域的產(chan) 品正是消費者每天都能看到或接觸到的。”PPG也是美國冰上曲棍球聯盟選用的官方塗料。
    “The China Games offered us a unique opportunity to demonstrate our relationship with the NHL while supporting a shared interest with one of our prominent packaging coatings customers, O.R.G.,” said Jens Brackebusch, general manager, packaging coatings, Asia Pacific. “The games highlighted PPG as an innovator in paint and coatings that consumers see or interact with every day.” PPG is the Official Paint of the NHL®.

    《紐約時報》等主流媒體(ti) 就今年的NHL中國賽發表了400多篇報道。關(guan) 於(yu) 兩(liang) 場季前賽的附照片新聞稿共計25篇，整體(ti) 媒體(ti) 價(jia) 值為(wei) 289萬(wan) 美元，觀眾(zhong) 總人數超過2.3萬(wan) 名。
    This year’s games resulted in more than 400 media coverage articles in major outlets such as The New York Times, 25 photo and press releases, an overall media value of $2.89 million and a total attendance for both games of more than 23,000 fans. 

    NHL中國賽深圳和北京賽場上顯示的PPG標識。
    The PPG logo was on display at the NHL China Games in Shenzhen and Beijing.

    PPG製作了一段延時視頻，在兩(liang) 場季前賽上都有播放。在這段視頻中可以看到，PPG汽車修補漆培訓主管Jeremy Seanor正是采用自家公司的塗料製作了PPG/NHL中國賽標識。在賽場內(nei) 的比賽計分牌上，以及可以通過攝像機鏡頭看到的冰場擋板上，也能見到PPG的標識。此外，PPG還對回顧每場比賽的微博文章進行了讚助。
    PPG created a time-lapse video, shown during both games, in which automotive refinish training supervisor Jeremy Seanor made a PPG/NHL China Games logo lockup using the company’s coatings. PPG also was represented by an in-game scoreboard feature, a camera-visible dasher board and sponsored Weibo posts recapping each game. 

    去年，美國冰上曲棍球聯盟的球隊第一次在中國進行比賽。洛杉磯國王隊和溫哥華加人隊在上海和北京進行的比賽也是由奧瑞金提供讚助。
    Last year, NHL teams played in China for the first time. Competitions between the Los Angeles Kings and Vancouver Canucks in Shanghai and Beijing also were sponsored by O.R.G.

    NHL中國賽深圳和北京賽場邊的冰場擋板上，均可見到PPG/NHL標識。
    The PPG/NHL dasher board was on display at the NHL China Games in Shenzhen and Beijing.

    美國冰上曲棍球聯盟正在幫助中國發展曲棍球基礎設施，包括提供指導和設備，在學校推介冰上曲棍球項目，並在社交媒體(ti) 宣傳(chuan) 冰上曲棍球運動

    The NHL is helping China to develop a hockey infrastructure, including supplying instruction and equipment, introducing a ball hockey program in schools and publicizing hockey on social media. 

責任編輯：李謹之