PPG與客戶協作打造繽紛多彩的2019上海國際汽車展” 133658″

    PPG與(yu) 客戶協作打造繽紛多彩的2019上海國際汽車展
    PPG, customers collaborate on colors for Auto Shanghai 2019

    本著“One PPG”的理念，憑借互相協作的模式，PPG幫助六家客戶以全新、醒目的繽紛色彩閃耀中國最重要的汽車展會(hui) 。
    The company’s “One PPG” mindset and collaborative approach enabled it to help six customers develop brand new, eye-popping colors for cars showcased at China’s most important automobiles show.
 
    這些車型在2019上海國際汽車工業(ye) 展覽會(hui) 首次對公眾(zhong) 亮相。其色彩是由我們(men) 的原始設備製造商（OEM）車漆造型團隊和來自六家中國OEM的設計師攜手打造的。PPG修補漆技術服務團隊負責噴漆施工。
    The public got its first look at the cars at Auto Shanghai 2019. Their colors were designed through the collaborative efforts our automotive original equipment manufacturer (OEM) coatings styling team and designers from six China OEMs. PPG’s refinish technical service team handled the application.

    “我們(men) 創造共同的價(jia) 值，”PPG汽車漆亞(ya) 太（AP）區產(chan) 品管理及市場開發總監David Cui說。“這些特殊的彩色漆作品不僅(jin) 強化了PPG的市場影響力，同時還提升了客戶的品牌價(jia) 值。”
    “We created mutual value,” said David Cui, product management and market development director, PPG automotive coatings, Asia Pacific (AP). “Our customers increased their brand value with these special colors, while PPG strengthened our market influence.”

    長城汽車旗下的WEY VV5首發車型采用了PPG B1:B2緊湊型係統魅力橙車漆。
    Great Wall Motors’ WEY VV5 debut car is coated using PPG’s B1:B2 compact system in Allure Orange.

    高級色彩造型經理Cindy Li對新彩色漆創造過程進行了說明：“首先，客戶通過圖片和外部漆樣與(yu) 我們(men) 分享其想法。我們(men) 與(yu) 客戶一一討論全球年度趨勢展會(hui) 上的色板，然後對原始色做出調整，以打造適合品牌定位的完美色彩。想法得到認可後，直接將色彩匹配到新車修補漆中。”
    Cindy Li, senior color styling manager, described the process by which the new colors were created: “First, our customers shared their ideas with us via images and exterior paint samples. After I reviewed some color panels from our annual global trend show with each customer, PPG made some adjustments to the original colors to create the perfect color for each brand identity. Once each idea was approved, it was matched in refinish paint for the new cars.”

    北汽集團首發ARCFOX-GT純電動汽車（BEV），采用PPG Glacier Blue冰河藍三層漆。
    BAIC’s ARCFOX-GT debut car, a battery electric vehicle (BEV), coated with PPG Tri-coating, Glacier Blue.

    在中國——全球最大的汽車市場——如何吸引買(mai) 家堪稱激烈競爭(zheng) 的戰略要地，對於(yu) 電動汽車而言尤為(wei) 如此。四輛塗有全新PPG彩色漆的汽車為(wei) 純電動汽車（BEV），這類汽車利用可充電電池組存儲(chu) 的化學能作為(wei) 動力。
    In China – the world’s largest car market – competition for buyer attention is intense, particularly among electric vehicles. Four of the cars coated with the new PPG colors are battery electric vehicles (BEVs), a type of electric vehicle that uses chemical energy stored in rechargeable battery packs. 

    下列公司與(yu) PPG合作打造了彩色車漆：
    The following companies worked with PPG on colors for the cars indicated:

    上汽 – 榮威Vision-i概念車（BEV）
    比亞(ya) 迪  – E-SEED GT概念車（BEV）
    北汽  – ARCFOX-GT首發車型（BEV）
    小康SF MOTORS – SF-5係列首發車型（BEV）
    長城汽車 – WEY VV5首發車型（本月麵市）。
    吉利 – PREFACE概念車
    SAIC – Roewe Vision-i concept car (BEV)
    BYD  – E-SEED GT concept car (BEV)
    BAIC  – ARCFOX-GT debut car (BEV)
    Sokon SF MOTORS – SERES SF-5 debut car (BEV),
    Great Wall Motors – WEY VV5 debut car (launching this month).
    Geely – PREFACE concept car

    “同時，我們(men) 也彰顯了PPG的彩色漆研發能力，並且為(wei) 中國新能源汽車行業(ye) 做出了貢獻，”Li說。“我們(men) 為(wei) 能夠幫助客戶和保護環境而感到驕傲。”

    “At the same time we have highlighted PPG’s color-development capability, we’ve contributed to green-power energy vehicles in China,” said Li. “We are proud to be able to help both our customers and the environment.”

    來源:PPG

責任編輯：餘(yu) 凱旋

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